[Blog Post] Writing a book to promote your business

I’ve spoken to many professionals who want to write a book but have no idea how to go about making that dream come into fruition. For creative writers, it’s not difficult to convince them that they should publish their work. For professionals, it’s a bit more challenging.

For most entrepreneurs, they are too busy managing and growing their business—there’s no time to write a book. Yet, what most entrepreneurs don’t realize is that they already have their manuscript written!

Your manuscript is right in front of you!

Professionals have already been marketing themselves and their business with newsletters, brochures, press kits, press releases, blog posts and other digital content.

If you’re still not sure about whether or not you ought to write a book, think about this: If you find that you are repeating yourself to potential clients, it might be a good idea to write a book!

NOTE: Publishing a book does not necessarily take a year or two to complete either.

Most entrepreneurs are trying to sell a product or service by informing their clients about their company, the industry related to it, and some basic how-to steps in achieving their business goal. These types of books don’t always have to be hundreds of pages long. In fact, your reading audience may prefer to have a quick go-to reference guide anyway.

How long does it take to write a book?

Writing a book can be done in less than a month if a person is determined and focused enough.

For professionals, writing a book can be a simple process of compiling all of their marketing materials into a cohesive rough draft. That is the first step. There really is no need to shop for a publisher until you have a manuscript ready to submit because in order to publish a book, there needs to be a body of work for the publisher to work with. However, you might get lucky and find a publishing company that offers writing workshops. You can also publish your book independently. The Right Way to Publish is a great book that encourages and guides aspiring writers toward publishing their book independently.

The idea of writing a book may seem intimidating, but with the right information to guide you, it doesn’t have to be!

You don’t have to be a professional writer to publish a book!

A big myth about writing a book is that you have to be a professional writer or well-versed in English and grammar. The fact of the matter is that anyone can write a book.

Many people have written books and aren’t good at writing, nor have they taken any classes. Still, professionals and experts continue to print publications in their area of expertise. They leave it up to the editors to worry about the grammar, spelling and other editorial clean-ups.

What can I write about?

It’s simple. Think of what you love to do or talk about and just write it down! Buy a notebook and start journaling what you want to say to your audience.

Still lost?

Think of your writing process as a simple conversation with one of your friends, colleagues, a potential client, or maybe with yourself. Find a topic that you’re passionate about. It may exhilarate or infuriate you. Usually, topics that generate such emotions spread like wildfire. It’s safe to assume that you may not be the only one who feels this way. The person who may identify with you is your audience, the people who’ll most likely buy your book.

2 questions to ask yourself before you write your book

Once you discover the subject of what you want to write about, think of these 2 things:

  1. What’s wrong or right with it?
  2. What can be done to make it better?

Answer these two questions about a topic you’re passionate about and you’ll have at least a chapter done. In fact, it’s possible to only have 25 pages written to publish paperback and less than that if you want to publish an e-book. Again, don’t worry about spelling or grammar. This is the thing that trips up most aspiring authors, thinking they’re first draft must be perfect. Just write! Get whatever is in your head out and onto paper and do what most of these other accomplished authors do—let the editor make it look pretty!


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